MENU DESIGN
BRAND ELEMENTS
What began as a simple menu design quickly evolved into creating a brand and aesthetic to match it. Logo development and typography management were driving forces behind this project and led to the creation of other elements. I wanted to create a cafe that conveyed a modern elegance as well as a relaxed atmosphere, this idea really influenced the color pallet and the type choice for the project. A dusty purple and a creamy off-white color paired with a serif font, best embodied the feel I was going for with this project.